Labels are a great tool for building affinity because they are one of the few embodied experiences individuals will have with your brand. Although customers connect with your organisation via a variety of digital platforms, labels remain one of the most effective tools for building affinity. Contact label printing in Des Moines, IA to grow your business by label printing.
What is label printing?
Labels serve numerous purposes. They educate by giving important information about the product’s ingredients as well as instructions for the correct and safe usage of the product. They entice customers with aesthetically pleasing details and indications in the environment. They safeguard your business by including anti-counterfeiting elements and serialisation into their products. To summarise, a label is much more than simply a label in and of itself.
That’s a significant amount of pressure that’s being applied to a few square inches of substrate. Printing labels refers to the practise of creating unique labels using a variety of printing techniques. These techniques include digital printing, flexographic printing, and wide-format printing; each of these methods produces labels with a distinct appearance, texture, and function according to the unique printing process used.
A Concise History of the Printing of Labels
The 1800s saw the introduction of some of the first examples of self-adhesive labels. These labels were made of paper and had a sticky gum on the back of them; in order to use them, you had to lick the gum, and they were decorated with patterns that stood out. The very first labels were used to give information on medicine packages and to designate crates of fruit that were being sent across state lines. The first label manufacturers were able to market their method with the invention of lithography, which included the transfer of an image created of oil-based ink onto prepared paper and then placing it on a flat surface.
- Stanton Avery introduced the world’s first self-adhesive label in the 1930s with his invention. In order to improve their goods’ marketability, manufacturers at this time began putting health benefits, lists of ingredients, and catchphrases on product labels.
In the 1950s, flexographic printing was developed as an alternative to traditional letterpress printing. In flexographic printing, rotating reliefs are used in order to print fluid ink onto flexible materials such as film or vinyl. Consumer labels have also moved away from being wordy and toward being more imaginative and appealing to the eye.